Is your brand’s exec or expert too busy to write? Great leaders know that their success depends on having a talented team so they can focus their own valuable time on business priorities.

I play that role for C-suite executives, IT leaders, infosec practitioners, and other experts need a voice in the market.

Ghostwriting comes in different flavors, and I tailor my process to fit your need:

• Not sure what specific topic will resonate with the target audience? We start with a briefing to align on a topic, or we brainstorm collaboratively — your choice.
• Is your expert an established thought leader who has a published presence and specific style? I’ll review the published pieces and interview the executive to maintain their authentic voice.
• Do you simply need a sharp thought leadership article, with the author to be selected later? I’ll interview one of your experts or work from your provided talking points and source materials. Either way, I’ll look for a unique point of view and make sure the piece fits your brand’s voice.
• Have a rough draft that needs a content expert’s touch to ensure it has a strong narrative and clear takeaways? I’ll take your work-in-progress and make it publication-ready.
• Already pitched a guest byline successfully to a publication? I’ll review the publication requirements and tone before drafting the piece.

With 25 years of journalism experience, I bring more than writing skills to a ghostwriting engagement. I know how to interview a busy executive and gather insights that are relevant to the audience. I know the difference between content that promotes and content that informs — and how to make a piece serve the brand’s purpose without coming across as marketing. And I’m not afraid to push back on an angle that everyone else is already talking about.

My ghostwriting services are typically built around ongoing support or a content package, and I offer more limited engagements when my schedule allows.