Long-Form Content

Could your project use someone who can think and write like a journalist yet blend in with the marketing team? Years of honing my writing and storytelling skills as a journalist have translated into my intuitive ability to produce engaging content that meets my clients’ business objectives.

AI enables marketing teams to produce content at dizzying speed, and you can ship a generic, good-enough whitepaper in a day. And sometimes that’s what you need.

But if you need an expert storyteller who understands the cybersecurity and technology space — and who can produce engaging content that converts — that’s where I come in.

Sure, I can augment my process with AI if that’s what you want. But it doesn’t mean it will save me a lot of time or shortcut a process that I’ve refined through my 25 years of working with some of the best technology and cybersecurity brands.

The brands that hire me value storytelling and my journalist’s ability to see through jargon. I approach every engagement the way an investigative journalist would: find the real story, cut what doesn’t serve it, and build content that reflects what your buyers actually care about. That means asking harder questions in SME interviews and pushing back on briefs that sell widgets instead of solving problems.

While I think like a journalist, I blend in with your marketing team. Marketing is all about alignment, and when you work with me, you get:

• Content that aligns with buyers’ pain points and aspirations
• Compelling, grounded narratives that are free of marketing-speak
• Storytelling-driven arguments that move technical buyers closer to a decision
• A point of view that sets you apart from generic content and your competition
• Depth that earns trust with CISOs, CIOs, and IT leaders and practitioners

I offer long-form and thought-leadership content for both established and growing cybersecurity and enterprise technology brands:

• If you have a mature marketing program, I can hit the ground running whether you’re working on a go-to-market launch, a thought-leadership campaign, a new sales play, or anything else that needs strategic content.
• If you’re starting out and already have a marketing plan or content strategy, I can help you execute and ensure every asset aligns. If you don’t have at least a content roadmap, that’s where we start.

Ready to create content that makes an impact? Let’s chat.