I help you create compelling, audience-centric narratives that cut through the noise.
The cybersecurity market is noisy. So is the content. I help you break through both.
Some marketing teams hire ex-journalists for the storytelling. Others hire content writers for their marketing expertise. I bring both.

Hi! I’m Rodika Tollefson, a freelance cybersecurity writer and content strategist with more than 25 years of journalism and communications experience. I work with global and growing technology and cybersecurity brands that need content that’s mapped to their business goals and buyer needs.
If you need generic content, you’re in the wrong place. I dig beneath surface-level messaging to find more compelling angles, stronger positioning, and narratives that connect your buyers’ pain points to your solutions. My work spans IT, SaaS, AI/ML, IoT, identity, SecOps, cloud, data management, and other technology and security domains.
Whether you need me to create a strategy or bring yours to life, that’s where we begin. Either way, I become a partner who strives to understand your target market and differentiation almost as well as you do.
My work has supported brands like Cisco, Dell Technologies, Proofpoint, Palo Alto Networks, Okta, and others I’m not at liberty to name. Clients rely on me because my work lands and I don’t need hand-holding to get it there.
Looking for a technology or cybersecurity content expert who can help you cut through the noise? Let’s talk.
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long-form content
-Content strategy and ideation
-Editorial planning and management
-Creative services: graphic design, video
I’ve worked with Rodika as part of our endpoint security product marketing team at Cisco. She’s one of the most skilled and talented content developer and writer I’ve worked with. Her ability to work with subject matter experts, quickly grasping key messages and breaking apart technical details — and turning them into high quality content at speed — is simply outstanding. You can tell in the way she organizes her work, whether she’s doing research or outlining content, that you’ll end up with excellent results every time. Last but definitely not the least, Rodika is such a pleasure to work with — always gracious, thoughtful and not shy to share her great ideas.
