The best copywriters are like chameleons, ready to change “colors” to best express a client brand’s personality. But did you know that a chameleon can also look in two directions at once (and why that’s a good skill for a copywriter)? 

Unlike a chameleon, I don’t change colors for self-expression. Instead, I’m highly adaptive to the language and voice of my clients’ content: My writing reflects who my clients are and how they want to position themselves.

My ability to look in two (or five) directions simultaneously allows me to constantly scan for trends, best practices, interesting story ideas and industry news — helping clients look like problem-solvers and innovators who are a step ahead of the curve.