Because clients say I’m unlike other writers (and evidently that’s a good thing).
These qualities have been fundamental in my work since day one, yet clients say they’re rare among other freelancers and consultants.

 

Here’s why my clients stick with me, and why you should choose me, too. I know:

• Content has to move your business forward. You can pedal a bike for hours, but if it’s not touching the ground, it won’t go anywhere. I make sure your content machine is making contact, so each stroke moves you forward.
• Humans have been telling stories — since the beginning of time — for a reason. Because they connect, they get remembered, and they get passed on. And just because we’re talking about cybersecurity or complex technology doesn’t mean engaging stories aren’t possible. Let’s tell a story that matters.
• Depth drives action, and I go deep. It takes depth and understanding to connect with the audience. Someone who is simply trying to “sell” without knowing marketing and your audience won’t achieve the results you want.
• A writer who’s not thinking holistically is a waste of money. Thinking holistically is a huge part of what I do, and it happens before content creation even begins. Have a big picture? I’m looking at it. Need a big picture? I’m creating it.
• A reliable, refined process is essential. Getting what you want comes from meticulous intention. My refined process — with a creative brief and managed milestones — will ensure you get exactly what you need. (Yes, it’s refined. With about 25 years of experience, this is not my first rodeo!)
• There are questions. And there are the right questions. I’ll ask the ones that get to the heart of the matter and serve as the foundation for accurate, integrity-rich, engaging articles, blog posts, ebooks, white papers and more.
• Cybersecurity for the C-suite, IT directors or SOC managers? I’m your pro. I know the cybersecurity market and the audience because of decades of hawk-like focus — executing thousands of campaigns for startup brands and global enterprises. If you have an intricate concept, and need a relatable narrative that will motivate.
• Why should your audience care? I’ll figure it out. This question was instilled in me as a journalist in the newsroom: “So what?” Why should your audience read and care about this? Without that knowledge, it’s a waste of words — and I don’t like to waste anything, let alone words!
• Team players get it done. I have worked inside marketing teams, within agencies and directly with product developers — and this experience allows me to deliver richer results.
  

 

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Want to know more about my process?

Here’s how we’ll create extraordinary, authentic and connective cybersecurity and technology content together:

1. We start with a conversation. Whether you have a campaign ready to go or need to create one, I listen, understand and align with your vision. If we click, I’ll craft a proposal that aligns with your goals. You provide a deposit, and I dive in headfirst.
2. Our kickoff is where the collaboration begins. I ask insightful questions, you share your expertise — and together we set the stage for success. Then, I immerse, research, write and refine until we have content that not only meets, but exceeds, expectations.
3. You’ll review, we’ll fine-tune and I’ll deliver a final product that moves your campaign forward.

As a lover of quality control, I’ll even review the designed piece before it goes live — to make sure it’s just right. It’s all part of ensuring your content gets the job done.

If you’re like most of my new clients, this won’t be just a one-off project — it will be the start of a stress-free, goal-getting partnership. It’s an honor to say that my clients stick around; it means they’ve found a writer and strategist who truly gets their brand and consistently delivers results.

Ready to experience the difference? Tell me about your needs, and we’ll figure out the solution.