How to Stop Selling B2B Tech Widgets and Start Selling Unique Solutions to Problems
If you’re a B2B technology marketer, your content needs to stop trying to sell widgets and instead sell outcomes and solutions to problems. | THE CONTENT STRATEGIST...
How to Look Like a Pro in a Videoconferencing Meeting
Published in a print association quarterly magazine, this column shares tips about videoconferencing calls as they become the norm during COVID-19. | NATIONAL LEAGUE OF AMERICAN PEN WOMEN...
To Freelance or Not to Freelance? ‘Tis Not an Easy Answer…
This guest blog post is a personal reflection about being a business owner and freelance writer, with some advice for newcomers. | NATIONAL LEAGUE OF AMERICAN PEN WOMEN...
Famous, but funny branding mistakes
Using a humorous take, this business journal column takes a look at another series or branding flops. | KITSAP PENINSULA BUSINESS JOURNAL...
Famous branding mistakes — and what you can learn from them
Some examples in this 2012 business journal column are outdated but the takeaways for brands are still relevant today. | KITSAP PENINSULA BUSINESS JOURNAL...
6 Counterintuitive Productivity Tricks
Turns out strategies that go against the routine may help you be more productive and creative. This article offers tips based on personal experience. | AMERICAN EXPRESS...
Learn from social media success stories
This column looked at some of the most-success social media campaigns at the time to provide takeaways for brands. | KITSAP PENINSULA BUSINESS JOURNAL...