content marketing Archives - Rodika Tollefson Freelance technology & cybersecurity writer Wed, 23 Jul 2025 22:26:16 +0000 en-US hourly 1 How to Build Customer Trust Through Your Content https://seattletechnologywriter.com/how-to-build-customer-trust-through-your-content/ Mon, 21 Jul 2025 14:10:58 +0000 https://seattletechnologywriter.com/?p=2565 One of the most challenging hurdles for marketers in the age of AI is to deliver content that drives action. And no one will act on your content if they don’t first trust your brand. So, how can you earn that trust — with constantly evolving cultural expectations, shifting buyer behavior, and a flood of low-effort content?

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]]> Two Simple Questions to Help Your Content Rise Above the Noise https://seattletechnologywriter.com/two-simple-questions-to-help-your-content-rise-above-the-noise/ Mon, 07 Jul 2025 15:58:37 +0000 https://seattletechnologywriter.com/?p=2561 Today, everyone and their pet cranks out content at a mind-numbing pace. Thanks to generative AI and automation, anyone (and everyone) can churn out “good enough” content in seconds. To ensure your content doesn’t get lost in this rising tide of sameness, your content needs to answer two deceptively simple questions: Why now? And why you?

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]]> Is Your Marketing Content in Tune With the Audience? https://seattletechnologywriter.com/is-your-marketing-content-in-tune-with-the-audience/ Sat, 21 Jun 2025 15:56:46 +0000 https://seattletechnologywriter.com/?p=2558 Marketers often pride themselves on “knowing the audience.” We build personas, map out pain points, and plan messaging accordingly. But how often are those pain points rooted in vague assumptions rather than lived realities? Are we truly tuning in to how our audience feels — about our product, our industry, our brand?

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]]> The WIIFM Test: Why So Much B2B Tech Marketing Misses the Mark https://seattletechnologywriter.com/the-wiifm-test-why-so-much-b2b-tech-marketing-misses-the-mark/ Tue, 27 May 2025 16:02:47 +0000 https://seattletechnologywriter.com/?p=2542 Too many B2B tech marketers focus on features and jargon, forgetting the one question buyers actually care about: “What’s in it for me?” WIIFM — or “what’s in it for me” — marketing flips the script so you can stop selling widgets and instead sell outcomes and solutions to people’s problems.

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]]> 5 Ways to Make Sure Your Audience Relates to Your Message https://seattletechnologywriter.com/5-ways-to-make-sure-your-audience-relates-to-your-message/ Wed, 25 Nov 2020 02:31:52 +0000 https://seattletechnologywriter.com/?p=1059 If your message doesn’t resonate with your audience, all the marketing genius (or budget) in the world won’t save your content from certain digital death. There are many simple ways of making sure your current and future customers and supporters relate to your message.

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]]> Understanding What ‘Story’ Is https://seattletechnologywriter.com/understanding-what-story-is/ Wed, 25 Nov 2020 02:25:37 +0000 https://seattletechnologywriter.com/?p=1075 Storytelling is a buzzword today in just about any field that involves communication. It’s an essential tool that, if used well, can make or break a product, a cause, and even an entire business. But what, exactly is a story — and storytelling?

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]]> Why Do Certain Stories Have Power Over Us? https://seattletechnologywriter.com/the-power-of-storytelling/ Wed, 25 Nov 2020 02:24:40 +0000 https://seattletechnologywriter.com/?p=1072 Stories tap into our psyche, tug at our heartstrings. They inspire us to act, encourage us to dream and remind us we’re human — and that the organizations, brands and companies we interact with have humans behind them as well.

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]]> Does Your Message Tug at the Heartstrings? It Should https://seattletechnologywriter.com/does-your-message-tug-at-the-heartstrings-it-should/ Wed, 25 Nov 2020 02:22:40 +0000 https://seattletechnologywriter.com/?p=1067 Humans are emotional creatures. For professional communicators, stories create opportunities to deliver a message that can accelerate our audience’s understanding, help people relate — and, hopefully, take action as they see fit (though sometimes that action simply entails tuning the message out).

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]]> Creating effective content to promote your business https://seattletechnologywriter.com/creating-effective-content-to-promote-your-business/ Mon, 29 Jul 2013 11:08:46 +0000 https://seattletechnologywriter.com/?p=2175 If you’ve ever been turned off by a weak handshake or a person’s business attire, you understand the power of first impressions. In business, that power is often held by your company’s website and other customer-facing materials. Sloppy or poorly executed marketing content is like having a tattered welcome mat at your door or peeling paint in your lobby — it doesn’t exactly inspire confidence.

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]]> Common mistakes in intellectual property misuse https://seattletechnologywriter.com/common-mistakes-in-intellectual-property-misuse/ Tue, 26 Feb 2013 11:36:51 +0000 https://seattletechnologywriter.com/?p=2186 Too often, business owners think they can just copy an image off someone else’s website and use it in their own materials. Even if that image is a logo of a company sponsoring your event, or a photo of a product you’re selling, you are violating that company’s copyrights unless you have its permission to use those images.

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